Step into a wondrous world with Finding Alice. A place where Wildflowers can run, play, climb, swing and leap - and look good while they're at it. Our handmade clothes are designed for little girls who seek adventure. They follow their instincts and walk their own way. From stomping in puddles, to racing bikes up the street, frog spotting at the creek and chalk drawing on the footpath, Finding Alice is for Wildflowers who embrace their wild heart. 

A Wildflower is strong, determined and an independent thinker. She plays with abandon and embraces her childhood for all it's joy, mess and adventure. A Wildflower believes she can do anything. She doesn't worry what other kids say or think. She knows her worth. She wants everyone to join in because it's more fun together, right?

She is fierce.

She is free.

She is a Wildflower.